https://www.sparkandfly.co.uk/blog daily 0.75 2026-03-22 https://www.sparkandfly.co.uk/blog/read-all-about-it monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1642440832408-1LQPLA0DRR1V1OS7PMTT/unsplash-image-TamMbr4okv4.jpg Blog - Read all about it… - Imposter syndrome held me back for too long. With my youngest about to finish primary school, something ignited, and I decided to show her that it’s never too late to try something new and follow your dreams. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/55db19d6-44b9-44b2-a494-c2e0f0898fb4/p38_BathParent73.png Blog - Read all about it… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sparkandfly.co.uk/blog/what-are-they-all-blogging-on-about monthly 0.5 2021-11-23 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/ecfacad3-11f1-4f28-8105-2aa89ea1e0d4/Blog+banner.png Blog - What are they all blogging on about? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1637266175055-VWSMWIFY5Z5COZZNF8T3/unsplash-image-AtpT0kck-18.jpg Blog - What are they all blogging on about? - 1. Blogs nurture your audience Done well, blogs can make your customers feel like you see them. You know your customers better than anyone and writing blogs that speak to a pain point, offer added value or solve a problem they didn’t even know they had, strengthens your customer relationships. Blogs that introduce a new product or service, a new member of the team, showcase your sustainable ethos or celebrate collaborations, all offer your customers an honest insight into you and your company. They lift the corporate cloak and share your USPs in a non-intrusive way. For customers who don’t have the time to read longer form content, repurposing your blogs over social media ensures everyone can access your message, and that your brand remains accessible to all. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1637266350933-RAP27E9BN3VEYXTCGTI4/unsplash-image-wv33CrsLFiA.jpg Blog - What are they all blogging on about? - 2. Blogs boost your website traffic Want to get your business noticed without paying through the nose for ads? Blogs are a cheap and effective way of boosting your appearance on search engine results pages (SERPs). Consider this - every time you publish a post, it’s an additional indexed page to your website; a valuable chance to show up on the same search results and drive new customers into your sales funnel. Companies that blog get 97% more links to their website - a vital key to tricking search engine algorithms. By creating valuable, quality content, your blogs are more likely to be shared,. The more they are shared, the more backlinks are generated. These backlinks are considered by experts to be the third most successful factor in search optimisation. They signal to search engines that you are relevant and authoritative. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1637267677359-6HMK4AKQY21FGYOJK76Y/unsplash-image-IZ6cfXwGn6w.jpg Blog - What are they all blogging on about? - 3. Blogs drive conversion 75% of consumers would rather learn about a product or service through quality content, rather than from an advert. With ad-blocking growing, quality blogs produce three times the leads than paid advertising. Meaning that content marketing is 62% cheaper than traditional marketing. Blogs provide welcome reassurance for new and loyal visitors to your website. Not only do blogs show customers that your company cares enough to offer added value, but even the language and tone of the blogger makes a shopping experience more personal. Customers want to invest in people and their passions, so blogs are the perfect springboard to conversion. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1637274270955-HOMCPXKGR8WK6KP5256N/unsplash-image-E4kKGI4oGaU.jpg Blog - What are they all blogging on about? - 4. Blogs save businesses time Blogs offer business owners the chance to answer their customers’ frequently asked questions and reduce the number of customer email queries. By heading off queries before they become blockers to conversion, you can highlight your products/services’ unique selling points and offer solutions to any pain points. Including testimonials in your blogs shows that your brand has been put to the test, it adds authenticity and turns the volume down on buyers’ doubts. As soon as your blog is published, sharing it and tagging supportive colleagues or collaborators on social media can bring in new leads to your website without you having to create more organic content. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1637277866998-ZS147O6IQWGTMHDPDMWO/unsplash-image-Tmev9UoX00M.jpg Blog - What are they all blogging on about? - 5. Blogs offer long term results Did you know that once you’ve pressed ‘publish’, the impact of your blog can linger longer than the first week of comments and shares? But what makes one blog outshine another? Ensure your blogs are easy to read, provide a pre-emptive strike to FAQs and include words in the title such as ‘how’, ‘why’. Don’t forget, if an historic blog has relevance at a later date - with a quick tweak, your blog can be repurposed and offer value to a new source of site visitors. Whether it’s a timely advice blog, or a product or service that solves a seasonal problem, re-sharing your blog boosts your visibility as an authoritative source, whilst saving you time creating original content. https://www.sparkandfly.co.uk/blog/christmasmarketingcampaigntips monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1631614421923-Q2L955ZE0UIHKJ2EAWKL/unsplash-image-OvR8LDjQLtI.jpg Blog - 100 days to go… Is your Christmas Marketing Campaign ready? - Can you hear the distant tinkle of sleigh bells and smell the cosy aroma of mince pies? https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1631610301183-ZBENA052298IWXNFCS4Y/SparkandflyPR.jpg Blog - 100 days to go… Is your Christmas Marketing Campaign ready? - PR pays… The long-lead glossy magazines are already wrapping up their festive issues, (some will have finished already) but there are still opportunities to get Christmas PR coverage for your brand via national newspapers, online media and local press… https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1631610253519-TN6QW209KXQ90T0KDA8P/Sparkandflycontentmarketing.jpg Blog - 100 days to go… Is your Christmas Marketing Campaign ready? - Content Marketing converts… There is no better time of year to add value to your customers’ lives and reveal the human side to your brand. Regular blogging and social media marketing are the best ways to achieve this, especially when 75% of consumers would rather learn about a product or service through content than via an advert. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1631610154813-DV7O76AHJKK52LHJ6MFO/SparkandFlyEmailNurture.jpg Blog - 100 days to go… Is your Christmas Marketing Campaign ready? - Lead Nurturing rewards… It’s a huge privilege to be invited into someone’s inbox. Consumers are 4-10 times more responsive to emails they’ve subscribed to, than to cold communications. Treat your existing customers and subscribers like royalty during the festive season and you’ll the reap the return. https://www.sparkandfly.co.uk/blog/we-finally-did-it monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1630853629185-IBPF61MCBYAQX45Y0AA8/Kat+%26+Katy+5.jpg Blog - We finally did it… - More than two decades since we first met at university, we’ve united our creative energies under one roof. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1630855752778-JP9F21SYAJVPRSW8L96M/6.png Blog - We finally did it… - Who we are https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1630855676470-AD0SLWQYTFDOL8EF7R8F/Kat+%26+I+edited+wider.jpg Blog - We finally did it… - Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1630856299324-MOO5ZOV14TJ6XSYAFD28/jpg+version+of+but+first+coffee.jpg Blog - We finally did it… - What we do https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1630857095877-94J7XL31EPRE9QAKOQ20/unsplash-image-IuLgi9PWETU.jpg Blog - We finally did it… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sparkandfly.co.uk/blog/category/Marketing+Strategy monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Tell+your+story monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Sustainable+Business monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Business+Growth monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Support+Small monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Media monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Blogging monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Copywriting monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Creative+Content monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Small+Business monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Mumpreneurs monthly 0.5 https://www.sparkandfly.co.uk/blog/category/Press monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Marketing+Strategy monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Training monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/PR monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Grow+your+business monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Creative+content monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Social+Media monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Email+Nurturing monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Who+we+are monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Blogging monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Copywriting monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/Digital+marketing monthly 0.5 https://www.sparkandfly.co.uk/blog/tag/What+we+do monthly 0.5 https://www.sparkandfly.co.uk/home daily 1.0 2024-01-25 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https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/dbbff7bc-f234-488b-b58e-21509829e7ce/Dorothy+House+logo+white.jpg Home Marketing Lead https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/3edae23b-f4da-43a2-8da1-72d047b5b13f/DBHF_LOGO_MASTER.png Home CRM & Customer Journey https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/740707fc-4411-411b-ba10-52705f7c4157/CGDC+without+transparency.jpg Home New website, PR & Marketing https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627899706761-26CY3QD715XT90VRVLNV/unsplash-image-IuLgi9PWETU.jpg Home - We put the spark in your story To take your business to new heights, you need to excite your audience. Spark & Fly specialise in creating engaging communications that connect and convert. We offer PR, copywriting, social media marketing, ad creative and digital marketing. Our services are flexible, results-focused and tailored to each unique client. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1629314396828-73XSHUZDVPXDP7ZTIZ22/unsplash-image-tE9ziE9ULaA.jpg Home - We nurture your leads Bringing in fresh leads is one thing, but keeping them warm requires empathy, strategy and fresh thinking. We know how to turn connections into loyal customers. We can help with organic social, CRM (customer relationship management), email nurturing and automations. Our strategy can free you up, save you time and help you future-proof your business. https://www.sparkandfly.co.uk/whoweare daily 0.75 2024-01-08 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1630166734719-OOZCZ92WBO0ZKLQTCIA1/Kat+%26+Katy+3.jpg Who we are Successful marketing means sparking a genuine connection between your target audience and your brand. Then nurturing that relationship to conversion and loyalty. But how do you achieve that? That’s where Spark & Fly come in. We are Katy Hancock and Kat Lowe — specialists in PR, copywriting, customer journeys and digital communications. We are passionate about our clients and take a creative, friendly and hands-on approach to every project. We invest time in really getting to know your business so that we can help you fly. We cover the South-West, South-East, London and Sydney! https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627251673030-AMD892BGTCDG90Y12MO3/unsplash-image-9pw4TKvT3po.jpg Who we are https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627251816423-MCJ6SET4T1QFK9GNSNSB/unsplash-image-2-T1nIZbrR0.jpg Who we are https://www.sparkandfly.co.uk/contact daily 0.75 2021-08-09 https://www.sparkandfly.co.uk/whatwedo daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627413088481-IHOYP2OYBX5KQARFTIES/unsplash-image-VFs2fZEVkXo.jpg What we do PR / Book Publicity https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627243135577-OTGDH9449GCER2FVUKB6/unsplash-image-fIq0tET6llw.jpg What we do Marketing Strategy https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627413135050-YJ6663R0OA2UM2ENMJN4/unsplash-image-4v9Kk01mEbY.jpg What we do Copywriting & Blogging https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627243512872-Z1Y6RBOYQAUIPQRSXU6Y/unsplash-image-WHUDOzd5IYU.jpg What we do Email Nurturing https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627333895913-18MPMAHDO8LLK6EOSZMU/unsplash-image-0VGG7cqTwCo.jpg What we do Social Media https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627413186557-H3AYNY4MXV2QRGL0IDBK/unsplash-image-IOzk8YKDhYg.jpg What we do Training https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627416290683-H3UTKH7ZGKOXOJNOU82S/unsplash-image-_UIVmIBB3JU.jpg What we do - “In a world of big data, it’s important to remember that marketing is more than just a series of faceless transactions. There’s a real human heartbeat at the end of all those 1s and 0s, a person we can build a meaningful, lasting relationship with. And that’s where empathy comes into play. In building a deeper understanding of the people who buy our brands, we elevate our marketing beyond the generic and create products, programs and communications with the power to make people feel heard, moved and inspired” — Nick Graham, VP, Insights at PepsiCo https://www.sparkandfly.co.uk/email-nurturing daily 0.75 2021-09-02 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390377661-P8HEVPOOTOHURQ7SOGF0/unsplash-image-fIq0tET6llw.jpg Email Nurturing https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390469060-DSLSS8YV9F5KJG8D3XXG/unsplash-image-4v9Kk01mEbY.jpg Email Nurturing https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390524024-9QYCV8POZTUZCPUP2CK3/unsplash-image-0VGG7cqTwCo.jpg Email Nurturing https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390596459-Q1WKY0PKKK0MCLDBHILV/unsplash-image-IOzk8YKDhYg.jpg Email Nurturing https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390661673-DG1SOW9MVAOR92YICG7H/unsplash-image-WHUDOzd5IYU.jpg Email Nurturing https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627412822823-4SVUIZ4GT0FUUIVWMB7G/unsplash-image-VFs2fZEVkXo.jpg Email Nurturing https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1628949333537-I26652X2VFXOZYUXBZFH/unsplash-image-Vc1pJfvoQvY.jpg Email Nurturing - Let us save you time Email automations, newsletters, creative content & value added blogs: they all keep your audience warm and are a cheaper and more effective way to keep your customers coming back for more. Let us create an automated system that does the hard work for you. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627250788900-ARJ8G1Q7SXQBED32U7OK/0001-6577581777+1.jpg Email Nurturing - “I have worked with Katy in establishing a fluid, concise and streamlined nurturing sequence for my business and have been very happy with her work. She quickly understands the brief, has great experience and enthusiasm to produce a very high standard of work and is easy to work with. She takes pressure off, so I can focus on my areas of expertise, and it is apparent she has a lot of diverse experience.” — Academy for Yoga Training https://www.sparkandfly.co.uk/copywriting-blogging daily 0.75 2024-01-25 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627409854378-JQ74EXHFEJNCU0IMJODE/unsplash-image-4v9Kk01mEbY.jpg Copywriting & Blogging https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627409928427-Q528XZ8U1Y37Y767J87V/unsplash-image-fIq0tET6llw.jpg Copywriting & Blogging https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627409990509-0TS9L8MLL9997CAKSHIE/unsplash-image-0VGG7cqTwCo.jpg Copywriting & Blogging https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627410045944-EKBHJ3ZP2N49P6201YJT/unsplash-image-WHUDOzd5IYU.jpg Copywriting & Blogging https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627410105526-PVUSPCWQ6PU8BVLZNWWS/unsplash-image-IOzk8YKDhYg.jpg Copywriting & Blogging https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627412865375-TQVN7KP8ITFDVIIFGPQJ/unsplash-image-VFs2fZEVkXo.jpg Copywriting & Blogging https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627253312474-2S6YAK0JSGKJR23EMC00/unsplash-image-79Ut1cRYoQ0.jpg Copywriting & Blogging - What are you trying to say? All copywriters are marketers, but not all marketers are copywriters. After over 40-years of working as journalists and writers — as well as marketers — we write brilliant copy that is fundamental to the success of your customer journey. Clear, benefit-led copy is key. Research is crucial. Words are our bread and butter. We can help you craft a compelling, authentic tone of voice. We’ll write your SEO web copy; case studies; product descriptions, blog articles and more. Never tried blogging? With ad blocking growing, blogging produces 3 x the leads than paid advertising and the best bit is; content marketing is 62% cheaper than traditional marketing. Blogging is also the backbone to SEO optimisation. Not sure where to begin? Let us show you how… https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/dc7e8f2a-87af-491d-9dbb-1c3b124cfcf2/Canopy+Stars+logo.png Copywriting & Blogging - “We’ve been working with Kat for over a year, and it has been both brilliant and seamless. She felt genuinely invested from the beginning and really took the time to understand our brand and tone, as well as our SEO requirements, which has resulted in great copy that we hardly need to edit. She’s also a kind and friendly soul, which makes the partnership all the more enjoyable! I would recommend Kat to anyone looking to elevate their brand copy.” — Canopy & Stars https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627981329136-YX4RR9Q5MMY8VSUJK8FL/BYS_transparent+logo.png Copywriting & Blogging - “Katy is an exceptionally professional and accomplished writer and it is evident that she is very adept at handling many aspects of marketing strategy, inspiring content creation and her writing style seems effortlessly professional” — Bath Yoga Studio https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1629394820755-LS6URXWAXYMUZDT8XUMM/Nirvana-spa-small-square.jpg Copywriting & Blogging - “Kat writes for our blog and social media channels. Working with Kat is a real pleasure, she is professional, friendly, efficient and accommodating. She interprets our briefs easily and responds with copy which is perfectly suited to our audience. Although she works as a freelancer, Kat feels like part of the team.” — Nirvana Spa https://www.sparkandfly.co.uk/marketing-strategy daily 0.75 2021-09-02 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627410364661-3TRN9BT6I4TFXY3ND5IC/unsplash-image-4v9Kk01mEbY.jpg Marketing Strategy https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627410406168-9EJH5VCKCQXUIJKTE2E3/unsplash-image-WHUDOzd5IYU.jpg Marketing Strategy https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627410453664-LEFKDRCIEYNG219RJO8X/unsplash-image-0VGG7cqTwCo.jpg Marketing Strategy https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627410529337-UTFWE2W27O6H56YHYYDM/unsplash-image-IOzk8YKDhYg.jpg Marketing Strategy https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627410579181-7TG2ZL8CI5358R2SRBCL/unsplash-image-fIq0tET6llw.jpg Marketing Strategy https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627412903415-7847HXUU116U7I7TK0AF/unsplash-image-VFs2fZEVkXo.jpg Marketing Strategy https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627329764940-IXU9Y395A5O3YDEGIA83/unsplash-image-VsPsf4F5Pi0.jpg Marketing Strategy - Where do you want to go? We like data, because the devil is in the details. It’s the chance to shine a light on what’s working and what’s not. Where you are and where you want to be. We help our clients to set ambitious goals and rise to the challenge. Allow us to streamline your customer journey. By auditing your website, analytics and content, we can create a bespoke marketing and PR strategy that attracts a wealth of new leads and nurtures your existing audience. Want to learn more? https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1629375514045-5V88HOMTP80LO55QG5WR/LSC-on-white-1000px-wide.jpg Marketing Strategy - “Kat came to us at a very exciting point in our business. She shares our passion for high standards and understands that a small growing business needs to react quickly and efficiently to an ever-changing remit. Her copywriting skills are spot on and she has learnt and understood our industry so the context of her work is always correct. She has secured us some very good national PR exposure, including in The Times. Whilst she is freelance, she feels like one of the team.” — Life Space Cabins https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1629376900404-E3U4UMBW10HJC6N2G809/Strawberry_and_Cream_logo_FINAL_290x%25402x.jpg Marketing Strategy - “We used Katy to carry out a website & copy audit for us. The results were thorough with attention to detail & recommendations for improvement, some of which we were able to implement ourselves without having to contact our web developer which was great. Katy took the time to explain the audit results clearly to us which also enabled us to identify our target audience better.” — Strawberry & Cream https://www.sparkandfly.co.uk/social-media daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411097255-VV54Z3XF9L9TGYPJTIZV/unsplash-image-fIq0tET6llw.jpg Social Media https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411156346-KAY4PN1UFWJHHE29B5LX/unsplash-image-4v9Kk01mEbY.jpg Social Media https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411207412-WNF6P30UO0MAQ6W9Y8B0/unsplash-image-WHUDOzd5IYU.jpg Social Media https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411268631-QFBF9352OBXQCF3LT8E7/unsplash-image-0VGG7cqTwCo.jpg Social Media https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411316389-ZM9ZSB7QDY3YUQQH1B9X/unsplash-image-IOzk8YKDhYg.jpg Social Media https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627412937622-OQGHZO6MY0J1NVM68606/unsplash-image-VFs2fZEVkXo.jpg Social Media https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1628452649011-ESDSVF58IBT0E3JM6CRC/unsplash-image-Y5ipezoLJWI Social Media - Need more hours in the day for social? We get it, social media can feel like the proverbial Alice in Wonderland rabbit hole. It often becomes the chore on the ‘to do’ list that doesn’t get done. Consistency, creativity and enjoyment are vital to social media marketing success. Social platforms present an opportunity to express your brand personality, have fun and forge real connections with your customers. We can manage different aspects of your social media marketing for you. Forward planning, strategic scheduling, targeted engagement and clever content can pay dividends in both time and money. Train with us or work with us to make your social media platforms work for you. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/8ed2f60a-18a4-42d1-bdb3-9ecd498831de/Claire+Brown+Coaching.jpg Social Media - “Kat has been a total joy to work with and a real source of support as I navigated the complexities of running my own business. She provided me with a much-needed strategy for my social media marketing that was perfectly positioned for my brand with clear, actionable steps.” — Claire Brown Coaching https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1629377397390-71HEAA3FA5ZBK5JIQ3S0/large%2Blogo.jpg Social Media - “Katy’s knowledge and understanding of social media and copywriting meant that she has produced some amazing content for us to use and adapt for the future.” — Little Active People https://www.sparkandfly.co.uk/training daily 0.75 2024-01-08 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411689550-7SNR1FBXGMOSZ8XBHCGT/unsplash-image-fIq0tET6llw.jpg Training https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411736613-0LBQXT7PBKUISOAS1UHO/unsplash-image-4v9Kk01mEbY.jpg Training https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411778299-1QMHBXRWLT8BRZD2XAU0/unsplash-image-0VGG7cqTwCo.jpg Training https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411822028-V2XFXGA05J07XDX02KJ3/unsplash-image-IOzk8YKDhYg.jpg Training https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411855786-E73GNBFV60KJFNF3C99N/unsplash-image-WHUDOzd5IYU.jpg Training https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627412971819-C6AJZRFZU1KK0H1MK3DL/unsplash-image-VFs2fZEVkXo.jpg Training https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627382382624-3G9GP4VOA5QAS2JYOR8S/unsplash-image-sfL_QOnmy00.jpg Training - Train with us. We offer a range of training options to help make your business model more sustainable. Choose from one or more ‘Power Hours' on any of the following themes, or get in touch for a bespoke package of training. Social Media - engagement, growth, scheduling, hashtags, content and analytics. Customer Journey - performance analytics, understanding your audience, and how they interact with your business. PR - how to tell your unique story to your target audience through media coverage Email nurturing - how to segment your audience, create automations, templates and content that converts. Blogging - how to create organic content that drives web traffic. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627250788900-ARJ8G1Q7SXQBED32U7OK/0001-6577581777+1.jpg Training - “Despite a large investment in Facebook Ads, it was the email automations and nurturing that got me the conversions I needed.” — Academy for Yoga Training https://www.sparkandfly.co.uk/pagepr daily 0.75 2024-01-25 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411689550-7SNR1FBXGMOSZ8XBHCGT/unsplash-image-fIq0tET6llw.jpg PR https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411736613-0LBQXT7PBKUISOAS1UHO/unsplash-image-4v9Kk01mEbY.jpg PR https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411778299-1QMHBXRWLT8BRZD2XAU0/unsplash-image-0VGG7cqTwCo.jpg PR https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411855786-E73GNBFV60KJFNF3C99N/unsplash-image-WHUDOzd5IYU.jpg PR https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411822028-V2XFXGA05J07XDX02KJ3/unsplash-image-IOzk8YKDhYg.jpg PR https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627412776357-0YEI9EFY57CRARR9EE57/unsplash-image-VFs2fZEVkXo.jpg PR https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1628184936849-NJRR3T1A6DMX6094WJZ5/unsplash-image-2FPjlAyMQTA.jpg PR - Ready to shine a light on your brand? Great PR coverage can take your business to the next level. Column inches, round-ups, features, online mentions or broadcast interviews…. publicity will raise awareness, build trust, credibility and generate fresh leads for your brand. With years of PR experience under our belts, we’ll help you to hone your story, develop irresistable hooks and pitch them effectively. From press release creation and distribution, to media relations and speaking engagements, we can manage as much or as little of the PR process as you’d like. When supported by brilliant marketing to convert all these fantastic new leads, the sky is the limit. Book PR Campaigns: Kat spent years working in publishing and continues to work directly with authors and publishers to launch non-fiction titles. She generates high-profile, targeted coverage that goes beyond reviews to include feature coverage in the national press, TV and radio interviews, guest articles, speaking opportunities and podcast interviews. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/49bc9723-b57f-4f69-82a8-32cc95961fa8/Mandy+enough.jpg PR - “Working with Kat is a win-win — I’ve had her support on placements in top newspapers and magazines, PLUS she’s a joy to work with. She gets me. Everything feels easeful, fun and relaxed. She’s an edge-giver for busy people who need big results with no drama. Five stars.” — Mandy Lehto https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/fc81dd92-232b-46aa-a0f3-f89965bb8e40/Kim+BW+Logo.jpeg PR - “Kat paid for herself many times over! She achieved some quite frankly amazing coverage in Forbes, FT, CNBC, Grazia Magazine, BBC Radio and many others. This resulted in big name corporates contacting me directly for my services - the perfect result! She's super smart, has great ideas and is easy and fun to work with.” — Kim Arnold https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/85439dfa-967a-451e-823e-e5ba557b4b4b/DC+logo.jfif PR - “Katy has been an incredible asset. Her wealth of PR experience and commitment to achieve the best in every area is inspirational. Katy is proactive, has an eye for detail and is fantastic at promoting new innovative ideas and marketing strategies. She has a wonderful flair for writing and captures the essence of the business brilliantly.” — Dorothy Coleborn School of Dance https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/103309a3-645f-484e-be56-b6d288a6a887/Shaken+Udder.jpg PR - “Kat has been absolutely fantastic to work with. She’s friendly, professional and approachable. We’ve secured some great coverage at Shaken Udder as a result of Kat’s efforts. She always asks the right questions in order to be well versed in the topic at hand. Would highly recommend.” - Paras Arora, Senior Brand Manager, Shaken Udder https://www.sparkandfly.co.uk/subscribe daily 0.75 2021-07-27 https://www.sparkandfly.co.uk/meettheteam daily 0.75 2021-11-08 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627412822823-4SVUIZ4GT0FUUIVWMB7G/unsplash-image-VFs2fZEVkXo.jpg Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390377661-P8HEVPOOTOHURQ7SOGF0/unsplash-image-fIq0tET6llw.jpg Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390469060-DSLSS8YV9F5KJG8D3XXG/unsplash-image-4v9Kk01mEbY.jpg Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390524024-9QYCV8POZTUZCPUP2CK3/unsplash-image-0VGG7cqTwCo.jpg Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390596459-Q1WKY0PKKK0MCLDBHILV/unsplash-image-IOzk8YKDhYg.jpg Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627390661673-DG1SOW9MVAOR92YICG7H/unsplash-image-WHUDOzd5IYU.jpg Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/be4ed921-8890-4794-b510-830b55970325/BHF.jfif Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627212696795-JZIRMTJJ1Y37VEGK0O4R/full%252Blogo%252Bblank%252Bbackground%252B.jpg Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/dc1106a8-74c0-467b-a0b6-955d1208b1d1/diabetes.jfif Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/912a9c2e-a0ff-41ef-9c25-6ef441783ef3/Teeny-Greeny-Logo-hr.jpg Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/870a632e-2300-4f4a-aef6-c19ac42375c3/Christ+Church+new+logo+no+strapline.png Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/85439dfa-967a-451e-823e-e5ba557b4b4b/DC+logo.jfif Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/b1854f9b-a90e-480a-89a3-ac2f75823d19/BYS_transparent+logo.png Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/62caf998-e5f7-451a-93a1-34af6a796a3d/Strawberry_and_Cream_logo_FINAL_290x%402x.png Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/0f37081b-6ea6-4420-9926-064cd6510950/large+logo.png Meet the team https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1628104300400-MHD2YA5YMOHELSFKXQLH/Headshot+B%26W+KH+B%26W.jpg Meet the team - Hi, I’m Katy Hancock… I love telling stories. As a BBC trained investigative journalist and producer/ director, I have a passion for storytelling, an obsessive attention to detail and a keen fascination for what makes audiences tick. After leaving London to bring up our family in Bath, I have spent over a decade working as a freelance writer, creative and strategist. My journalistic roots run deep and I thrive on producing content and campaigns that engage, inspire and instigate behavioural change. I love nothing more than working with clients to creatively tell their stories and future-proof their businesses. My most recent work has: helped sustainable eco-businesses grow, inspired over 350 B&NES students to create sustainable fashion designs, increased national charity fundraising yields, successfully lobbied national government, changed national curriculum requirements and led to over 83% of UK schools training their secondary students in life-saving CPR. It’s not all work though; I have two children, love swimming, cooking and running and over a decade of experience as a school governor has made me a committed campaigner for improvements in education. https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1629131226221-0PEXKJL1Q80VP7R7E9XA/FullSizeRender.jpg Meet the team - Hi, I’m Kat Lowe… I’ll help you get your message heard. I specialise in PR, copywriting and content marketing. I love working closely with clients to turn their big goals into an exciting reality. I started my career in publishing — managing Marketing & PR campaigns for book brands and high-profile authors. I’ve spent the last 5 years as a freelancer, drawing on my commercial experience while enjoying being my own boss. I work with clients across a range of sectors including homes & lifestyle; business; education; publishing and health. I regularly work with Marketing & PR agencies, lending an extra pair of hands to their in-house teams. My most recent work includes: PR coverage for a new author in Forbes, the FT, CNBC and Grazia, which significantly raised her profile and brought in high-value new business. National newspaper feature coverage for a small business client which brought in more new enquiries than they’ve ever had previously. Social media content creation that significantly increased the client’s engagement and following on Instagram. I live in Berkshire with my husband and two kids. I spend my spare time running, socialising, reading and trying to stay afloat on a SUP on The Thames. I’m at my happiest outdoors cradling a frothy coffee… https://www.sparkandfly.co.uk/pagepr-1 daily 0.75 2021-08-02 https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627412776357-0YEI9EFY57CRARR9EE57/unsplash-image-VFs2fZEVkXo.jpg PR (Copy) https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411689550-7SNR1FBXGMOSZ8XBHCGT/unsplash-image-fIq0tET6llw.jpg PR (Copy) https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411736613-0LBQXT7PBKUISOAS1UHO/unsplash-image-4v9Kk01mEbY.jpg PR (Copy) https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411778299-1QMHBXRWLT8BRZD2XAU0/unsplash-image-0VGG7cqTwCo.jpg PR (Copy) https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411855786-E73GNBFV60KJFNF3C99N/unsplash-image-WHUDOzd5IYU.jpg PR (Copy) https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627411822028-V2XFXGA05J07XDX02KJ3/unsplash-image-IOzk8YKDhYg.jpg PR (Copy) https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627382382624-3G9GP4VOA5QAS2JYOR8S/unsplash-image-sfL_QOnmy00.jpg PR (Copy) - Title Insert body text https://images.squarespace-cdn.com/content/v1/60fd375fbfe705384230deca/1627250788900-ARJ8G1Q7SXQBED32U7OK/0001-6577581777+1.jpg PR (Copy) - “Insert testimonial” — client name